In 1964, the Jorge Oculista group began its operations, under the leadership of Jorge Fonseca, in the small town of Santo Tirso. Always with a vision for the future, our founder sought to meet the needs of his clients, providing them with personalized and meticulous service, which sets us apart in the market to this day.

Proudly a family business, the group has the direct collaboration of the founder's daughters: Andreia Fonseca, a graduate in Optometry from UPOOP, and Daniela Fonseca, a graduate in Business Management from the Catholic University of Porto.

Currently, we have over 60 experienced and qualified employees, distributed across 20 commercial spaces, who meet the needs of our clients with a high degree of excellence.

THE FOUNDER

To tell the story of the Jorge Oculista group is to tell the story of Jorge, who at just 15 years old began working in the optics field at Rocha Oculista, located in downtown Porto. Encouraged by his family, he performed various tasks in the industry: from working in the workshop to becoming an optician. As he grew, he collaborated with other leading companies in the greater Porto area and established himself as an exemplary and respected professional.

Later he obtained training as an Eye Technician , provided by the École National d'Arts et Métiers in Paris.

With a strategic vision and business acumen, Jorge always set his personal goals. With a spirit of sacrifice and entrepreneurship, he began to manually produce his own frames, in order to create his own business, his current brand.

At age 25, he opened his first store in Santo Tirso. Through hard work, dedication, and effort, he achieved a prominent position in the market, which enabled the company's expansion, and it currently has a strong presence in the northern region.

Today, with 20 physical stores and an online store, Jorge Oculista maintains the same values ​​and continues to work actively to always be a benchmark of excellence in the sector.

Mission, Vision and Values

Mission: Providing a high-quality commercial offering tailored to our customer's needs is our main focus. Therefore, we concentrate on continuously achieving the highest quality standards within our offering, whether in terms of products, quality control, or our various services.

Vision: The rigor and experience with which we have become accustomed to serving our clients allows us to offer a unique service. We combine experience with innovation and refinement to offer our clients a unique experience every time they visit us. We want to serve our clients in the field of Ocular Optics, through the enhancement of certain technical and scientific skills that prioritize obtaining the best and most appropriate solution for each particular case.

Values:

• Trust
• Solidity
• Innovation
• Authenticity

Social Responsibility

We strive to be a socially responsible company. Therefore, we aim to be highly involved in local communities, contributing to their development through various types of intervention. We seek to participate and collaborate with local initiatives in diverse areas, in order to positively impact the communities where we operate.