The Moncler brand was born in 1952 in Monestier-de-Clermont, a small village in the mountains near Grenoble, with a focus on sportswear for the mountains. As of 2003, a process of repositioning the Brand began and Moncler products began to assume an increasingly differentiated and exclusive style, evolving from a line of exclusively sports products to versatile lines that customers of all genders, ages, identities and cultures can use on any occasion. Moncler follows a philosophy that aims to create unique, high quality, versatile and constantly evolving products, always remaining faithful to the DNA of the Brand guided by the motto “born in the mountain, live in the city”. Tradition, uniqueness, quality, consistency and energy have always been the hallmarks of the brand.