Roberto Cavalli created the Just Cavalli line in 2000, dedicating it to a new generation of free spirits. Starting with his eclectic, highly imaginative style, he created a collection with a strong personality, with an emphasis on the constant use of innovative materials and experimental graphics, the traditional "heritage" of the Cavalli fashion house. It has become a global brand enriched through the creation of a range of products under the Just Cavalli brand, catering to the needs of a young international clientele.