Emilio Pucci, Marquis of Barsento, founded the brand that bears his name in 1947.

Emilio believes that elegance should be quick, joyful, spontaneous and effortless. With a unique sense of color, he embraced the American idea of sportswear, the need for absolute comfort, which he combined with an innate taste for beauty and luxury. He left a lasting mark, summed up in the prints that earned him the title “The Prince of Prints”.