The history of the Maison begins with Adele and Edoardo Fendi and their first handbag boutique, opened in Rome in 1925, soon followed by a fur atelier. Elegance, craftsmanship, innovation, and style became symbols of the Maison, shaped by the artistic direction of Karl Lagerfeld from 1965 to 2019. Today, the Maison is synonymous with quality, tradition, experimentation, and creativity, driven by the vision of Silvia Venturini Fendi for the menswear collections and Kim Jones for the womenswear collections, which is also reflected in the eyewear collection.
Savoir-faire, craftsmanship and innovation skills have always distinguished Fendi. These features are highlighted and fully transferred to the eyewear collection, created for a sophisticated, feminine and elegant woman with a strong personality. Precious materials, refined details, bold color combinations for a distinctive, feminine and versatile look.
