A contemporary brand of Alexander McQueen, McQ takes irreverence from the McQueen house while maintaining a shared spirit. McQ references the British youth subculture and juxtaposes classically luxurious models and details. The McQ eyewear collection plays with classic shapes, interrupting iconic silhouettes with unexpected textures and flashes of color. Encapsulating the brand's rebellious, youthful spirit, the sunglasses are made unique with an innovative use of materials and a fresh approach to color and texture.