The history of the Maison began with Adele and Edoardo Fendi and their first handbag boutique, opened in Rome in 1925, soon followed by a fur atelier. Elegance, craftsmanship, innovation, and style became symbols of the Maison, shaped by Karl Lagerfeld's artistic direction from 1965 to 2019. Today, the Maison is synonymous with quality, tradition, experimentation, and creativity, driven by the vision of Silvia Venturini Fendi, for the menswear collections, and Kim Jones, for the womenswear, which is also reflected in the eyewear collection.